ANALISIS PARTISIPASI MASYARAKAT TERHADAP PELAKSANAAN PROGRAM PERMODALAN NASIONAL MADANI MEKAAR CABANG BANJARMASIN UTARA

Savitri, Khairunida (2022) ANALISIS PARTISIPASI MASYARAKAT TERHADAP PELAKSANAAN PROGRAM PERMODALAN NASIONAL MADANI MEKAAR CABANG BANJARMASIN UTARA. Diploma thesis, Universitas Islam Kalimantan MAB.

[img] Text
pengesahan.pdf

Download (180kB)
[img] Text
pernyataan.pdf

Download (178kB)
[img] Text
ARTIKEL KHAIRUNNIDA SAVITRI_removed.pdf

Download (128kB)

Abstract

Penelitian ini bertujuan untuk mendeskripsikan: (1) partisipasi masyarakat terhadap pelaksanaan program Permodalan Nasional Madani Mekaar cabang Banjarmasin Utara, (2) respon masyarakat terhadap pelaksanaan program Permodalan Nasional Madani Mekaar cabang Banjarmasin Utara. (3) kendala-kendala selama pelaksanaan program Permodalan Nasional Madani Mekaar cabang Banjarmasin Utara. (4) program Permodalan Nasional Madani Mekaar cabang Banjarmasin Utara sudah berjalan dengan baik. (5) strategi apa yang harus dijalankan dalam pelaksanaan program Permodalan Nasional Madani Mekaar cabang Banjarmasin Utara agar berjalan dengan baik. Bentuk penelitian ini adalah penelitian deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data berupa observasi, wawancara dan dokumentasi. Teknik analisis data menggunakan analisis Miles dan Huberman yaitu pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Hasil Penelitian menunjukkan (1) partisipasi masyarakat terhadap PNM cabang Banjarmasin Utara sudah berperan aktif dalam mengikuti kegiatannya. (2) respon masyarakat terhadap PNM cabang Banjarmasin Utara secara keseluruhan menerima dengan baik program PNM. (3) kendala pelaksanaan program PNM cabang Banjarmasin Utara, adalah nasabah yang tidak bertanggungjawab atau kabur, pinjaman atas nama orang lain dan usaha nasabah mengalami kemacetan dan berujung tutup sehingga nasabah kesulitan membayar angsuran PNM. (4) strategi pemasaran pada PNM cabang Banjarmasin Utara. Strategi dalam penelitian ini berupa Marketing Mix dengan indikator product, place, price, people, promotion, process, dan customer service, secara keseluruhan bernilai baik. (5) kualitas pelayanan PNM cabang Banjarmasin Utara dengan indikator Tangible, Reliability, Responsiveness, Assurance, dan Empathy berpengaruh pada kepuasaan nasabah. Semakin baik kualitas layanan yang diberikan maka kepuasan nasabah akan semakin meningkat. This study aims to describe: (1) community participation in the implementation of the Madani Mekaar National Capital program, North Banjarmasin Branch, (2) community responses to the implementation of the North Banjarmasin Madani Mekaar National Capital program. (3) Obstacles during the implementation of the Madani Mekaar National Capital Program, North Banjarmasin Branch. (4) The Madani Mekaar National Capital Program for the North Banjarmasin Branch has been running well. (5) What strategies must be implemented in the implementation of the Madani Mekaar National Capital program for the North Banjarmasin Branch so that it runs well The form of this research is descriptive research with a qualitative approach. Data collection techniques in the form of observation, interviews and documentation. Data analysis techniques using Miles and Huberman analysis are data collection, data reduction, data presentation and drawing conclusions. The results of the study show (1) Community participation in the North Banjarmasin PNM has played an active role in participating in its activities. (2) Community Response to PNM North Banjarmasin Branch received the PNM program very well. (3) Obstacles to the Implementation of the North Banjarmasin PNM Program are Customers who are irresponsible or run away, Loans in the name of other people and the Customer's Business are jammed and closed so that customers have difficulty paying PNM. (4) Marketing Strategy at PNM North Banjarmasin Branch. The strategy in this research is in the form of a marketing mix with indicators of product, place, price, people, promotion, process, and customer service, all of which are decent. (5) Service quality of PNM North Banjarmasin Branch with indicators Tangible, Reliability, Responsiveness, Assurance, and Empathy affect customer satisfaction. The better the quality of service provided, the customer satisfaction will increase.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Partisipasi Masyarakat, Marketing Mix, Kualitas Pelayanan, Program Permodalan Nasional Madani
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Khairunida Savitri
Date Deposited: 24 Jun 2023 02:51
Last Modified: 24 Jun 2023 02:51
URI: http://eprints.uniska-bjm.ac.id/id/eprint/11847

Actions (login required)

View Item View Item