PENGARUH HARGA DAN KUALITAS PELAYANAN PEMASANGAN WALLPAPER TERHADAP KEPUASAN KONSUMEN DI CV. GARUDA MAS JAYA BANJARMASIN

Gunawan, Muhammad Syamsul (2023) PENGARUH HARGA DAN KUALITAS PELAYANAN PEMASANGAN WALLPAPER TERHADAP KEPUASAN KONSUMEN DI CV. GARUDA MAS JAYA BANJARMASIN. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Tujuan penelitian ini adalah menganalisis pengaruh harga dan kualitas pelayanan terhadap kepuasan konsumen pemasangan wallpaper DI CV. Garuda Mas Jaya Banjarmasin. Metode penelitian ini menggunakan jenis penelitian adalah penelitian kuantitatif jenis metode exposed facto. Populasi berjumlah 968 orang konsumen dengan teknik pengambilan sampel aksedental sampling maka sampel penelitian ini berjumlah 91 orang. Teknik pengambilan sampel dengan kuesioner dengan analisis data menggunakan uji regresi linear berganda, uji F, uji t, dan uji determinasi. Hasil penelitian menunjukkan bahwa ada Harga secara parsial berpengaruh signifikan terhadap kepuasan konsumen pemasangan wallpaper DI CV. Garuda Mas Jaya Banjarmasin. Kualitas pelayanan secara parsial berpengaruh signifikan terhadap kepuasan konsumen pemasangan wallpaper DI CV. Garuda Mas Jaya Banjarmasin. Harga dan kualitas pelayanan berpengaruh signifikan secara simultan terhadap kepuasan konsumen pemasangan wallpaper DI CV. Garuda Mas Jaya Banjarmasin. Saran penelitian ini adalah dapat lebih memperhatikan kepuasan konsumen sehingga dapat meningkatkan penjualan produk kepada mereka. So far, what has happened is that the problem of consumer satisfaction when given services is still lacking, especially in terms of when they are offered wallpaper products. The complaint was due to several things, namely from an improper installation method, then spilled glue on the floor of the consumer's house and sometimes the workers were not friendly to consumers and there were workers who did not work well and according to the SOP or targets of the company. This is the background of this customer satisfaction problem that needs to be investigated. Because the price of expensive wallpapers and their installation needs to be considered and observed so as not to harm consumers. The purpose of this study was to analyze the effect of price and service quality on consumer satisfaction of installing wallpaper in CV. Garuda Mas Jaya Banjarmasin. This research method uses the type of research is quantitative research with the type of exposed facto method. The population amounted to 968 consumers with the sampling technique of accidental sampling, the sample of this study amounted to 91 people. Sampling technique with a questionnaire with data analysis using multiple linear regression test, F test, t test, and test of determination. The results showed that there was a partial price that had a significant effect on consumer satisfaction in installing wallpaper in CV. Garuda Mas Jaya Banjarmasin. Service quality partially has a significant effect on consumer satisfaction in installing wallpaper in CV. Garuda Mas Jaya Banjarmasin. Price and quality of service have a significant effect simultaneously on consumer satisfaction of installing wallpaper in CV. Garuda Mas Jaya Banjarmasin.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: harga, kualitas pelayanan, kepuasan konsumen price, service quality, customer satisfaction
Subjects: H Social Sciences > HB Economic Theory
Depositing User: Ismawati
Date Deposited: 14 Feb 2023 03:25
Last Modified: 14 Feb 2023 03:25
URI: http://eprints.uniska-bjm.ac.id/id/eprint/15261

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