ANALISIS KEBIJAKSANAAN SALURAN DISTRIBUSI DAN PROMOSI YANG DITERAPKAN PADA PT. GOLDEN HOPE NUSANTARA KABUPATEN KOTABARU

Anwari, Fauzan (2020) ANALISIS KEBIJAKSANAAN SALURAN DISTRIBUSI DAN PROMOSI YANG DITERAPKAN PADA PT. GOLDEN HOPE NUSANTARA KABUPATEN KOTABARU. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Tujuan penelitian ini dimaksudkan untuk mengetahui bagaimana peran kebijakan promosi dan saluran distribusi di perusahaan PT. Golden Hope Nusantara Kabupaten Kotabaru. Manfaat penelitian diharapkan berguna untuk mengembangkan konsep kebijasanaan promosi dan saluran distribusi di perusahaan PT. Golden Hope Nusantara Kabupaten Kotabaru. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian deskriptif-korelational. Penelitian deskriptif-korelational artinya peneliti berusaha menggambarkan dan kemudian mencoba menghubungkan adanya kaitan antara kebijakan promosi dengan saluranan distribusi yang dilakukan perusahaan PT. Golden Hope Nusantara Kabupaten Kotabaru terhadap penjualan produk. Hasil penelitian menemukan bukti bahwa kebijakan promosi dan saluran distribusi di perusahaan PT. Golden Hope Nusantara Kabupaten Kotabaru masih perlu banyak ditingkatkan dan dikembangkan lagi. Hal ini didukung bukti berupa; Perusahaan PT. Golden Hope Nusantara Kabupaten Kotabaru ini dalam mempertangungjawabkan hasil produksinya belum mencapai target optimal yang diharapkan, kemudian dalam melaksanakan promosi pihak manajemen perusahaan PT. Golden Hope Nusantara Kabupaten Kotabaru belum merencanakan kegiatan promosi penjualan secara terarah, sehingga dengan demikian masih terdapat kelemahan, karena pemasaran meubel ini masih mengadakan penjualan hanya disekitar daerah Kotabaru dan Kalimantan Selatan saja, seharusnya dalam melaksanakan promosi melalui kegiatan advertesing atau periklanan harus merata kedaerah pemasaran ke wilayah Kalimantan dan luar Kalimantan pada umumnya, dan perusahaan PT. Golden Hope Nusantara Kabupaten Kotabaru ini terlihat mengalami sedikit mandek dan tidak mengalami kemajuan secara signifikan dalam produksinya, karena telah banyaknya produksi meubel lain dari jenis yang sama, yang juga mempunyai nama besar telah melakukan terobosan yang luar biasa. The background of this research was conducted, to determine the analysis of promotion policies and distribution channels in the company PT. Golden Hope Nusantara Kotabaru Regency. The purpose of this study was intended to find out how the role of promotion policies and distribution channels in the company PT. Golden Hope Nusantara Kotabaru Regency. The benefits of the research are expected to be useful in developing the concept of promotional policies and distribution channels in the company PT. Golden Hope Nusantara Kotabaru Regency. The research method used in this research is descriptive-correlational research method. Descriptive-correlational research means that the researcher tries to describe and then tries to link the relationship between promotion policies and distribution channels conducted by PT. Golden Hope Nusantara Kotabaru Regency for product sales.The results found evidence that promotion policies and distribution channels in the company PT. Golden Hope Nusantara Kotabaru Regency still needs much improvement and further development. This is supported by evidence in the form of; PT. Golden Hope Nusantara Kotabaru Regency is responsible for its production results have not reached the optimal target expected, then in carrying out the promotion of the management company PT. Golden Hope Nusantara Kotabaru Regency has not yet planned sales promotion activities in a directed manner, so that there are still weaknesses, because the marketing of this furniture is still selling only around the Kotabaru and South Kalimantan regions. Kalimantan region and outside Kalimantan in general, and the company PT. Golden Hope Nusantara Kotabaru Regency is seen experiencing a little stagnation and did not experience significant progress in its production, because there have been many other furniture production of the same type, which also has a big name has made a remarkable breakthrough.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Saluran Distribusi, Promosi Distribution Channels, Promotions
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Fauzan Anwari Anwari
Date Deposited: 21 Oct 2020 01:47
Last Modified: 21 Oct 2020 01:47
URI: http://eprints.uniska-bjm.ac.id/id/eprint/1694

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