PENYULUHAN STRATEGI PEMASARAN DALAM HAL PENJUALAN KRIPIK SINGKONG DI KECAMATAN BANJARMASIN UTARA

Noor, Aris Setia and Lestari, Berta (2019) PENYULUHAN STRATEGI PEMASARAN DALAM HAL PENJUALAN KRIPIK SINGKONG DI KECAMATAN BANJARMASIN UTARA. Prosiding Hasil-Hasil Pengabdian Kepada Masyarakat tahun 2019 Dosen-Dosen Universitas Islam Kalimantan. ISSN ISBN: 978-623-7583-02-8

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Abstract

This Community Service is titled: Counseling marketing strategies in the sale of cassava chips in North Banjarmasin sub-district. The problems faced are: 1. How the traders of cassava chips in carrying out their marketing is by selling their merchandise using a means of transportation (cart) to expedite the results of their merchandise in every corner in the North Banjarmasin district, 2. How the traders in order to increase sales, income and success in the marketing strategy that is carried out needs to be done counseling about various aspects of marketing strategy, so that it is expected to be able to obtain optimal profits and success in marketing. As a follow up and this activity is expected to the sellers of cassava chips can understand and be able to apply the concept of procedures for increasing sales marketing and production concepts coupled with knowledge about trading and implementing the results obtained during the implementation of community service. Furthermore, this activity is expected to be able to provide improved quality of life for families and communities. Keywords: Marketing Strategy, Kripik Singkong.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Aris Setia Noor
Date Deposited: 05 Jun 2020 05:27
Last Modified: 10 Jun 2020 01:10
URI: http://eprints.uniska-bjm.ac.id/id/eprint/778

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