ANALISIS STRATEGI PEMASARAN PRODUK INDIHOME PT TELKOM INDONESIA TBK BANJARMASIN

TOLANI, ANDREAS WIRATAMA (2020) ANALISIS STRATEGI PEMASARAN PRODUK INDIHOME PT TELKOM INDONESIA TBK BANJARMASIN. Diploma thesis, Universitas Islam Kalimantan MAB.

[img] Text
artikel andreas.pdf

Download (93kB)

Abstract

Penelitian ini dibuat untuk menganalisis startegi pemasaran produk indihome di PT.Telkom Datel Kalsel(Banjarmasin).Data diperoleh secara langsung Asisten Manajer Marketing dan Customer Care PT Telkom Datel (Banjarmasin). Dengan cara mengumpulkan data dengan metode observasi (pengamatan), dokumentasi, wawancara. Analisis data yang digunakan adalah deskriptif kualitatif Hasil penelitian menunjukan bahwa strategi pemasaran produk indihome adalah sebagai berikut : (1) Melihat tujuan pasar kepada kalangan menengah keatas untuk daerah banjarmasin. (2) Produk indihome yang termasuk 3P(play internet, play useetv, dan play phone) ditawakan dengan paket indihome FTTH(indihome yng berakses pada jaringan fibber optical). (3) Harga yang ditawarkan beraneka ragam tergantung coustemer(pelanggan) memilih paket yang sesuai kebutuhan. (4) Untuk promosi produk indihome lebih banyak dilakukan secara personal selling dengan door to door, juga promosi personal selling secara person to person dengan memperkenalkan produk indihome kepada masyarakat. This research was made to analyze the strategy of product marketing at PT.Telkom Datel Kalsel (Banjarmasin). Data obtained directly from the Marketing and Costumer Service Assistant Manager of PT.Telkom Datel (Banjarmasin). By colleting data with the method of observation, observation interviews. Analysis of the data used is descriptive qualitative.The result showed that the marketing strategies of indihome product are as follows: (1) Looking at market objectives for the middle and upper classes for the Banjarmasin area. (2) Indihome products including 3P (playing internet, playing TV, and playing telephone) are offered with FTTH indihome packages (indihome wich accesses on fiber optic network). (3) Prices offered vary depending on the costumer (costumer) choosing a package that suits your needs. (4) For the promotion of indihome product, more is done in personal selling with door to door, also the promotion of personal selling person to person by introducing indihome product to the public.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Strategi; Pemasaran; Indihome Strategy; Marketing; Indihome
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Depositing User: Rusdian Nur
Date Deposited: 06 Nov 2020 02:53
Last Modified: 06 Nov 2020 02:53
URI: http://eprints.uniska-bjm.ac.id/id/eprint/1528

Actions (login required)

View Item View Item