Khoyriyah, Ummul (2026) PENGARUH LITERASI KEUANGAN DAN GAYA HIDUP TERHADAP PERILAKU KONSUMTIF KARYAWAN HELLO COFFEE BANJARBARU. Diploma thesis, UNIVERSITAS ISLAM KALIMANTAN MAB BANJARMASIN.
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Abstract
ABSTRAK UMMUL KHOYRIYAH, 2025, Pengaruh Literasi Keuangan dan Gaya Hidup Terhadap Perilaku Konsumtif Karyawan Hello Coffee Banjarbaru, Pembimbing 1 : Teguh Wicaksono, pembimbing 2 : Siti Raesa Riski Perdani. Penelitian ini bertujuan untuk menguji : (1) Untuk mengetahui pengaruh literasi keuangan terhadap perilaku konsumtif pada karayawan Hello CoffeeBanjarbaru, (2) Untuk mengetahui pengaruh gaya hidup terhadap perilakukonsumtif pada karyawan Hello Coffee Banjarbaru, dan (3) Untuk mengetahui pengaruh literasi keuangan dan gaya hidup terhadap perilaku konsumtif karyawan Hello Coffee Banjarbaru. Metode yang digunakan penelitian ini adalah metode kuantitatif, dengan sampel sebanyak 32 (Tiga Puluh Dua) responden dan teknik analisis data dengan instrument penelitian uji validitas, uji reliabilitas, asumsi klasik dan menggunakan regresi linear berganda. Hasil penelitian ini menunjukkan (1) literasi keuangan berpengaruh signifikan terhada perilaku konsumtif pada karyawan Hello Coffee Banjarbaru, (2) gaya hidup berpengaruh signifikan terhadap perilaku konsumtif pada Karyawan Hello Coffee Banjarbaru, (3) literasi keuangan dan gaya hidup berpengaruh signifikan terhadap perilaku konsumtif pada Karyawan Hello Coffee Banjarbaru. Kata Kunci : Literasi Keuangan, Gaya Hidup, Perilaku Konsumtif ABSTRACT UMMUL KHOYRIYAH, 2025. The Influence of Financial Literacy and Lifestyle on the Consumptive Behavior of Hello Coffee Banjarbaru Employees. Supervisor 1: Teguh Wicaksono, Supervisor 2: Siti Raesa Riski Perdani. This study aims to examine: (1) the influence of financial literacy on the consumptive behavior of Hello Coffee Banjarbaru employees, (2) the influence of lifestyle on the consumptive behavior of Hello Coffee Banjarbaru employees, and (3) the influence of financial literacy and lifestyle on the consumptive behavior of Hello Coffee Banjarbaru employees. This research uses a quantitative method with a sample of 32 respondents. Data analysis techniques include validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results of this study show that: (1) financial literacy has a significant influence on the consumptive behavior of Hello Coffee Banjarbaru employees, (2) lifestyle has a significant influence on the consumptive behavior of Hello Coffee Banjarbaru employees, and (3) financial literacy and lifestyle together have a significant influence on the consumptive behavior of Hello Coffee Banjarbaru employees. Keywords: Financial Literacy, Lifestyle, Consumptive Behavior
| Item Type: | Thesis (Diploma) |
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| Uncontrolled Keywords: | Kata Kunci : Literasi Keuangan, Gaya Hidup, Perilaku Konsumtif |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Depositing User: | Ummul Khoyriyah |
| Date Deposited: | 06 May 2026 05:24 |
| Last Modified: | 06 May 2026 05:24 |
| URI: | http://eprints.uniska-bjm.ac.id/id/eprint/35379 |
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