PREFERENSI DAN KEPUASAN PETANI TERHADAP BENIH PADI VARIETAS UNGGUL LOKAL TALUN SARAI DI DESA TRAHEAN KECAMATAN TEWEH SELATAN KABUPATEN BARITO UTARA (Studi Kasus di Kelompok Tani TANI MAJU)

safitri, nor (2020) PREFERENSI DAN KEPUASAN PETANI TERHADAP BENIH PADI VARIETAS UNGGUL LOKAL TALUN SARAI DI DESA TRAHEAN KECAMATAN TEWEH SELATAN KABUPATEN BARITO UTARA (Studi Kasus di Kelompok Tani TANI MAJU). Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana proses pengambilan keputusan para petani, mengetahui preferensi dan kepuasan petani, menentukan startegi alternatif yang harus dilakukan untuk pencapaian kepuasan petani terhadap atribut-atribut benih padi varietas unggul lokal jenis Talun Sarai. Metode penentuan sampel yang digunakan dalam penelitian ini adalah studi kasus pada Kelompok Tani Tani Maju yang beranggotakan 22 orang. Hasil penelitian menunjukkan bahwa proses pengambilan keputusan terhadap pembelian dan penggunaan benih padi varietas unggul lokal Talun Sarai menunjukkan bahwa yang menjadi motivasi para petani karena harga jual yang tinggi. Berdasarkan hasil Importance Perfomance Analysis (IPA) menunjukkan bahwa atribut yang memuaskan para petani ada pada kuadran II yaitu hasil produksi, daya tumbuh, tahan rontok, tekstur nasi (pulen), kemasan yang menarik dan sertifikasi benih, hasil perhitungan Customer Satisfaction Index (CSI) secara keseluruhan petani menyatakan puas karena telah memenuhi harapan petani, hasil analisis Diagonal terdapat delapan atribut yang under service yang memiliki nilai positif untuk membangun kepuasan para petani. Hasil penelitian juga menunjukkan bahwa strategi alternatif yang harus dilakukan untuk memperoleh kepuasan petani maka penangkar benih harus memperbaiki atribut-atribut yang kurang memuaskan bagi para petani sehingga harapan dan keinginan petani secara keseluruhan dapat terpenuhi. The purpose of this study was to determine how the farmers decision making process, to determine the preferences and satisfaction of famers, to determine alternative strategies that must be taken to achieve farmers satisfaction with the attributes of local superior rice varieties of Talun Sarai rice seeds. The sampling method used in this research is a case study on the Maju Farmer group which consists of 22 people. The results showed that the decision making process regarding the purchase and use of local superior varieties of Talun Sarai rice seeds showed that the motivation of the farmers was due to the high selling price. Based on the results of the Impormance Perfomance Analysis (IPA), is show that the attributes that satisfy the farmers are in quadrant II, namely production results, growth power, resistance to falling, rice texture (fluffier), attractive packaging and seed certification, the results of the calculation of the Customer Satisfaction Index (CSI) Overall, the farmers said they were satisfied their expectations. The results of the diagonal analysis were that there were eight under service attributes that had positive values to build farmers satisfaction. The results also indicated that an alternative strategy that must be taken to obtain farmer satisfaction, seed breeders mus improve unsatisfactory attributes for farmers so that the hopes and desires of the farmers as a whole can be fulfilled.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Preferensi, Kepuasan Petani, Talun Sarai, Importance Perfomance Analysis (IPA), Customer Preference, Farmer’s satisfaction, Talun Sarai, Importance Perfomance Analysis (IPA), Customer Satisfaction Index (CSI), Diagonal Analysis Satisfation Index (CSI), Analisis Diagonal
Subjects: S Agriculture > S Agriculture (General)
S Agriculture > SB Plant culture
S Agriculture > SF Animal culture
S Agriculture > SH Aquaculture. Fisheries. Angling
Depositing User: Norsafitri
Date Deposited: 22 Feb 2021 03:29
Last Modified: 22 Feb 2021 04:07
URI: http://eprints.uniska-bjm.ac.id/id/eprint/4011

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