PENAWARAN DAN PERMINTAAN KOMODITI IKAN LELE DI PASAR BANJARBARU

Rizqi, Muhammad (2021) PENAWARAN DAN PERMINTAAN KOMODITI IKAN LELE DI PASAR BANJARBARU. Diploma thesis, Universitas Islam Kalimantan MAB.

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Abstract

Penelitian ini bertujuan untuk mengetahui minat konsumen terhadap konsumsi ikan lele yang meliputi alasan konsumen memilih ikan lele, pendapatan konsumen, harga ikan lele, omzet pedagang, dan permasalahan dalam pemasaran ikan lele. Penelitian ini dilakukan menggunakan metode Accidental Sampling, penentuan responden dengan cara studi kasus terhadap 8 orang pedagang dan 30 orang konsumen ikan lele di pasar Banjarbaru. Data yang terkumpul terdiri dari primer dan sekunder. Hasil penelitian menunjukkan bahwa jenis ikan lele yang diminati oleh konsumen pasar Banjarbaru adalah jenis ikan lele lokal dan lele dumbo, yang berukuran sekitar 9 – 11 ekor/kg atau 10 – 12 ekor/kg. Hasil penelitian menunjukkan bahwa harga jual ikan lele di pasar Banjarbaru berkisar antara Rp.23.000 – Rp.25.000 per kilogram. Hasil penelitian menunjukkan bahwa dalam sehari pedagang ikan bisa menjual ikan lele dari 30 - 60 kg per hari. hasil penelitian menunjukkan bahwa pendapatan konsumen ikan lele di pasar Banjarbaru per bulan dari Rp.1.500.000 – Rp.4.000.000. Hasil penelitian menunjukkan bahwa alasan konsumen memilih ikan lele antara lain: rasanya lezat, bisa diolah berbagai macam menu, harga lebih murah dan banyak kandungan gizi. Hasil penelitian menunjukkan bahwa omzet penjualan ikan lele tertinggi Rp.45.000.000 dan yang terendah Rp.22.500.000 per bulan. Permasalahan yang dihadapi oleh pedagang dalam menjual ikan lele adalah kurangnya minat beli konsumen terhadap ikan lele, dan pemasokan ikan lele yang tidak stabil. The aim of this research is to determine consumer interest in catfish consumption includes the reasons of consumers choose catfish, consumer’s income, the price of catfish, traders turnover, and the problem in catfish marketing. This research was conducted using Accidental Sampling Methods, determination of respondents by means of case studies of 8 traders and 30 consumers of catfish in Banjarbaru Market. The data collected consist of primary and secondary. The results showed that the types of catfish that were of interest to the consumers in Banjarbaru Market were local catfish and dumbo catfish, which measures about 9 - 11 fish per kilogram or 10 -12 fish per kilogram. The results showed that the price of catfish ranged between Rp.23.000 - Rp.25.000 per kilogram. The results showed that in a day fish traders can sell about 30 - 60 kilograms of catfish. The results showed that the consumers income in Banjarbaru market ranged between Rp.1.500.000 - Rp.4.000.000 in a month. The results showed that the reason consumers choose catfish is because it tastes delicious, it can be processed into various menus, the price is cheaper, and it contains high nutrition. The results showed that the highest turnover of catfish traders is Rp.45.000.000 and the lowest is Rp.22.500.000 in a month. The problem that faced by traders in selling catfish is the lack of consumers buying interest in catfish and unstable catfish supply.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Minat Konsumen; Lele; Pasar Banjarbaru Consumer interest; Catfish; Banjarbaru market
Subjects: S Agriculture > S Agriculture (General)
S Agriculture > SB Plant culture
S Agriculture > SD Forestry
S Agriculture > SF Animal culture
S Agriculture > SH Aquaculture. Fisheries. Angling
Depositing User: H. Muhammad Rizqi
Date Deposited: 02 Jun 2021 03:36
Last Modified: 02 Jun 2021 03:36
URI: http://eprints.uniska-bjm.ac.id/id/eprint/4744

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