ANALISIS MINAT KONSUMEN BERLANGGANAN NETFLIX DI MASA PANDEMI PERSPEKTIF EKONOMI ISLAM

Malia, Yunita Noor (2021) ANALISIS MINAT KONSUMEN BERLANGGANAN NETFLIX DI MASA PANDEMI PERSPEKTIF EKONOMI ISLAM. Diploma thesis, Universitas Islam Kalimantan MAB.

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ARTIKEL ANALISIS MINAT KONSUMEN BERLANGGANAN NETFLIX DI MASA PANDEMI PERSPEKTIF EKONOM ISLAM.pdf

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Abstract

Netflix merupakan aplikasi streaming film berbayar yang sedang diminati masyarakat. Di masa pandemi seperti sekarang minat konsumen untuk berlangganan netflix semakin meningkat. Hal tersebut disebabkan karena adanya pandemi yang menyebabkan dibatasinya aktivitas masyarakat. Netflix merupakan salah satu perusahaan yang menyediakan layanan streaming berbasis langganan. Masalah yang akan diangkat dalam penulisan ini adalah meningkatnya minat konsumen yang berlangganan netlix di masa pandemi perspektif ekonomi Islam. Tujuan penelitian ini untuk mengetahui faktor-faktor yang mempengaruhi minat konsumen berlangganan netflix di masa pandemi dan analisis minat konsumen berlangganan Netflix di masa pandemi perspektif ekonomi Islam. Populasi penelitian adalah seluruh konsumen yang berlangganan netflix. Sampel yang digunakan yaitu seluruh jumlah populasi sebanyak 10 narasumber. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik sampling non-probabilitas. Teknik pengumpulan data menggunakan metode observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa terdapat empat faktor yang mempengaruhi minat konsumen berlangganan yaitu, perbedaan pekerjaan, hobi, jenis kelamin dan usia. Dari hasil analisis minat konsumen yang berlangganan netflix di masa pandemi perspektif ekonomi Islam, berlangganan netflix termasuk keinginan yang tidak harus dipenuhi. Netflix is a paid movie streaming application that is currently in demand by the public. In times of pandemic like now, consumer interest in subscribing to Netflix is increasing. This is due to the pandemic which has limited public activities. Netflix is a company that provides subscription-based streaming services. The problem that will be raised in this paper is the increasing interest of consumers who subscribe to Netflix during the Islamic economic perspective pandemic. The purpose of this study is to determine the factors that influence consumer interest in subscribing to netflix during the pandemic and analysis of consumer interest in subscribing to Netflix during the pandemic from an Islamic economic perspective. The research population is all consumers who subscribe to netflix. The sample used is the entire population of 10 sources. The sampling technique in this study used a non-probability sampling technique. Data collection techniques using the method of observation, interviews and documentation. The results of the study indicate that there are four factors that influence consumer interest in subscribing, namely, differences in work, hobbies, gender and age. From the results of the analysis of consumer interest in subscribing to Netflix during the Islamic economic perspective, subscribing to Netflix is a desire that does not have to be fulfilled.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Berlangganan Netflix; Ekonomi Islam; Masa Pandemi; Minat Konsumen Subscribing to Netflix; Islamic Economy; Pandemic Period; Consumer Interest
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5601 Accounting
H Social Sciences > HG Finance
Depositing User: Yunita Noor Malia
Date Deposited: 13 Sep 2021 03:25
Last Modified: 13 Sep 2021 03:25
URI: http://eprints.uniska-bjm.ac.id/id/eprint/7165

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